Internet Video is here to stay.
First, a quick discussion on video. Why is video such a powerful tool? Before video the choices were print media and radio. Both have their benefits, but the downsides are that they only appeal to one of the human senses. Video comes along and suddenly it isn’t just graphics, but motion graphics—so not only is it visual like print, but the motion of the video catches attention. Additionally, the audio helps to convey the message. So attention is grabbed, visual people see the images, and the audio confirms the images—it is very persuasive.
Video on the internet has been very exciting. Exciting to the tune of 13.5 billion videos watched in the US alone, 92 videos watched per person on the internet in a single month–according to Comscore. Why is internet video so popular? You can see anything you want whenever you want it. Crazy stuff, stupid stuff, educational stuff, funny stuff, business, etc.—you name it, you can find it.
When it comes to incorporating video in internet advertising…well people are still trying different things and figuring out what works. Companies have tried using the video as the advertisement. Many times, however, they start off with a still shot that doesn’t let anyone know what they are about to watch, and if the video isn’t clicked on no form of advertisement took place.
Enter the videos in internet advertising that just automatically starts playing. First, it is annoying and makes you not want to go back to that page. Second, it is annoying.
What does this have to with the Ad Exchange Program with ExchangeMyAd.com? Everything. I haven’t written much about it, because I wanted to get people up and running with the program first—patience everyone, we are told we’ll be ready to go any day now. However using video in internet advertising is an important topic.
The ExchangeMyAd.com platform incorporates video in internet advertising in a different way. There will be a thumbnail sized portion of the ad that indicates that there is a video to watch—this reserves the rest of the ad space for the ad. The video in the thumbnail will play the first 10 second of the video over and over to draw attention. Then when the video thumbnail is clicked in the advertisement the flash viewer expands to show the video. This process doesn’t trigger any pop-ups. While the video is playing the person watching can click on the video to go on to the website, just like the ad itself.
To check it out and learn more about the Ad Exchange Program, click here.
In the next article, we’ll discuss some things to keep in mind as you incorporate video in internet advertising.
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