The latest improvements come in the form of better search-term association and longer search results.

The search-term association improvement helps Google understand when search terms are related to other concepts that don’t necessarily contain the same words. Google makes use of this knowledge by providing searches related to the keywords entered at the bottom of its search results page.

I did a search for the phrase sunflower seeds. When I scrolled to the bottom of the page there has been added, “Related Search Results” this is a huge improvement to Google’s ability to keep people on the first page of results.

Google is taking great strides in data mining to improve what people see. It is kinda like your mom correcting you when you were a little kid learning to speak english. “We was at the store” no son it’s “We were at the store”

Google is just helping to search better.

Techy way of saying it:

The lengthening of search results snippets for searches with lots of keywords represents an attempt by Google to provide searchers with more context. The goal is to help searchers understand what the pages at the end of search results links are about. Reducing visits to pages that don’t really address a query means more satisfied users.

Technorati Tags: google search implrovments, search terms