Display advertisements are synergistic with paid and organic searches, increasing click rates by a 155% average.  This is in accordance with a study by Specific Media.

Across many different types of industry categories, Specific Media found that display advertising provided a significant boost to search engine click rates and even found that it affected the keywords that were entered. 

The largest increase in click rates on paid and organic search due to display advertising is in the” travel and tourism” category, at 274%.

The lowest increase came in at 22% for the “consumer packaged goods” category.

For more details on the increase in search engine click rates due to display advertising, click here.

Technorati Tags: advertisements, click rates, display advertising, search, search engines

Google Search with SEO

Before launching ExchangMyAd.com, as I discussed the concept with others, one question kept popping up. I addressed it in the FAQ section of the site, but I felt like I should discuss it a bit further and since people don’t often read the FAQ section (people usually just make assumptions rather than actually look for answers). The question is, “What effect will placing the advertising module on my site have with the search engines?” People want to know, will the additional content help with my SEO? Will it hurt them?

Normally, additional content on your site has an effect, positive or negative, with your SEO. And just a casual form of exchanging ads may cause an effect. However, exchanging ads, with the ExchangeMyAd.com platform, will not hurt or help with SEO. The crawlers that search engines use to look at a site won’t see our ads for a few reasons:

1. The exchanged ads aren’t actually a part of your site. Our servers serve up the ads in a completely separate action from your website. You simply provide us a “window” for our ads to appear in.

2. The code that we use to create the ad “window” on your site is in java script, which the web crawlers can’t read.

3. The same ads won’t appear in the same spot on your website over and over again, they will rotate. Because they aren’t “fixed” ads on your site, using the technologies explained in reasons #1 and #2, they will not be seen.

4. To verify this, we have actually pulled up the last picture that the web crawler used on several sites that our ads appear on. In the space where our ads would normally appear, there was just a blank “window”.

So for good and bad, the ads that are shown on your site, that come from ExchangeMyAd.com will not have an effect with your SEO strategy. The real benefit to having more people see your ads is an increase in traffic and/or sales. That is our intention.

Technorati Tags: exchangemyad.com, search engine rankings, search engines, search rankings, seo, web crawlers