Ezine Resultzzs

It recently investigated other methods of online advertising  for a client. Since  the Pay Per Click  like Adwords and paid search Yahoo are so hit and miss, and since the process of the optimization for the search engines can sometimes be long, we needed to find a fast solution to the pointed traffic.

There are many programs and services out there that offer great things when they come to this aspect of the commercialization of the Internet.  You have read my tirades and deliriums around the uselessness of these  “self-proclaimed gurús” and their  “sneaky”  mumbo jumbo  aimed  at selling you somthing. Whatever you do, do not fall into their game. It will only be a waste of your hard earned money.

One of my preferred quotes is “The unique thing that works is work so work, work and work some more ” Quote by Jer from Resultzzs. My magnificent father used to tell me that  to get me to  cut the grass with a lawnmower of archaic porportion it was of the push without a motor type.

So the question to ask then is what should I work on?

eZines, work on eZines.  People have been building opt-in lists since the dawn of the Al Gores inception of the NET. and many have created literally thousands upon thousands of subscribers.

This is where the work comes in.

The task? Locate these list owners and request an advert. This can be a tough project and a risky one. Let me tell you why. Finding an eZine publisher that will have an attentive and responsive list is like finding the proverbial “needle in a haystack”. These days almost every website has a newsletter. The issue at hand is whether or not that list has been abused. If the list owner rarely publishes, over publishes, inundates their subscribers with ads, publishes junk, or any other form of eZine malnourishment, the subscriber will opt out of the list, or worst case; junk mail it. If it is junk mailed the publisher will never know that his subscriber is not receiving his mailings, thus developing a padded list.

Now that you know the dangers and pitfalls, I will give you a solution. I have four tools and a process that will help you make an educated decision when choosing an eZine publisher to place your website’s ad in.

The first is an easy way to find publishers that are willing to place ads. The best part about this tool is you will be able to find many publishers that will allow first time ads to run for free. And for you webmasters with a list already, you will have the opportunity to run “joint ventures”. These are “swapped” ads on each others’ eZines.

To Be Continued…

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