In the Directory of Ezines is where you will locate these publishers. within a day of signing up I was receiving offers for ads and Jv’s. By use of the Directory you will have thousands of email list owners just waiting to promote your ad and offer.
Even though you have a ton of advertisers at your fingertips in the directory doesn’t mean that they are trustworthy. Some will say they have thousands of subscribers and really have hundreds. You have to beware of the fact that people will lie to you to make money! Protect yourself by using the following steps and tools so you can weed out the liars from the true advertisers.
Step 1. Locate your potential advertiser in the Directory of eZines. Write down their list size and how often it gets published. Look for publishers with a large list and a quarterly circulation.
Next follow the link in the directory to the eZine sign up page put in your info. Use a gmail email address or from yahoo so that the address can be dropped if the box becomes a spam target. As time goes by read the publications and note the date and frequency they are published.
You should also read their archives if they have them available to see what kind of content they publish and what ads they allow to be run through their eZine. If you see a prominent ad, then you know that that advertiser trusts that ezine publisher.
Step 2. Evaluate the traffic of the publisher’s site. You will need to figure out if the traffic justifies the claimed size of the publishers list. For example; if the list is said to be 10k subscribers but the site only gets 2k visitors a month, it is unlikely that the list can be that size. Notice I said unlikely. They may have undergone other list building methods or build subscribers from multiple websites.
The best evaluation tools are Google Page Rank, Alexa. Use sites like dnscoop.com to evaluate the total value of the client. Use compete.com for a sample of their monthly traffic. Look for a high Page Rank and a low Alexa ranking. Dnscoop.com can see how long a website has been online, and that will give you another good indication.
While you are going through this process be sure to be submitting your ad to the ezines that will allow a free ad. Don’t send an ad selling your wares; instead send an ad that is giving away a freebee that will require their readers to subscribe to your list. This will increase your subscribers from theirs and in turn can make you more money that an advert for your products or services.
In closing, use your best judgment. Be sure to budget your advertising expense and from your research, pick the best eZine to advertise with. If you get a good response from that ad run another. Mix the ads up so they look fresh and new.
Good luck in your efforts. This is a tedious process but it can pay off in the long run.
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