Display advertisements are synergistic with paid and organic searches, increasing click rates by a 155% average.  This is in accordance with a study by Specific Media.

Across many different types of industry categories, Specific Media found that display advertising provided a significant boost to search engine click rates and even found that it affected the keywords that were entered. 

The largest increase in click rates on paid and organic search due to display advertising is in the” travel and tourism” category, at 274%.

The lowest increase came in at 22% for the “consumer packaged goods” category.

For more details on the increase in search engine click rates due to display advertising, click here.

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