So have you heard the BUZZ? you can now Blog and Text message together in one tool called Twitter.
Here are the Basics of Twitter:
1. It is Blogging and Texting Combined
2. Really easy to use (My Grandma can do it)
3. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
How Can I Market with Twitter?
People keep asking me this simple question How Can I Market with Twitter?
Twitterers seem to be overlooking a fundamental premise of the Twitter follower/following paradigm.
People only know as much about you as you tell them.
Having a succinct, compelling profile is more critical on Twitter than anywhere else.
Your Twitter landing page (profile page)
Twitter profile is the most important landing page for your personal brand or the brand of your company/agency on Twitter
- Every time you follow someone, they will be asked to make a decision on whether to follow you back
- When you start to follow somone they get an email asking if they want to follow you back.
-For each of these, I visit the person’s profile page and decide whether to follow back. And just like on a landing page, I scan and make this follow/no follow decision in about eight seconds or fewer.
What To Put In Your Profile
Use your real name (and don’t use underscore)
– Using made-up names makes it very difficult to tie your Twitter profile to your Facebook, LinkedIn, blog comment and other profiles
Use a real picture (especially if it’s a real name)
– Twitter is about human connections. Don’t use a cartoon, a dog, a tree or any other animate or inanimate object for your profile picture. A simple headshot is great — preferably with some interest.
Think SEO when writing your bio
-Each Twitterer has multiple spheres in which they operate, sometimes intersecting and overlapping. You want to belong to as many spheres as are practical and relevant to your interests and expertise.
- Don’t post anything on Twitter (or elsewhere on the social web) that you are not comfortable with the entire web reading.
- Trying to keep your social profile “all business” or “all personal” is not going to work long-term. Social media insists that you are part work, part play.
Include a URL
-Make sure to include a prominent link to your website or blog. @sweetnes links to his Wikipedia page, which is useful.
Consider a custom background
– Keep it simple and clean
Don’t protect your updates
- what’s the point of being on Twitter if people have to jump through hoops to follow you? It completely runs counter to the spirit of community. If you don’t want people to see your tweets, maybe you should stick to LinkedIn and Facebook where your connections are typically your friends/associates in the real world.
Final Step to Set Up Profile on Twitter
- Certain Twitterers’ following/followers ratio makes it seem like they are using Twitter inappropriately. When you are following 500 people, and have 20 following you back, it looks like you are randomly following as many as you can, hoping for follow backs. That’s essentially “follower spam” and it calls your intentions into question. You’ll get less amount of followers, not more, when you do this.If you want to expand your network via Twitter, you’ll never find a more amazing and expanding opportunity. But, try to follow these guidelines to make it easier for potential followers to decide they want to read your 140-character advice.
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