Along with the reporting and tracking technologies that we enjoy with the ExchangeMyAd.com platform, we also have some additional options with the “look and feel” of the ads that are run on the network. Here is a bit of advice…take advantage of them. The ads don’t have to be just basic static ads, though you can do that. At the same time, we really dislike the annoying ones like those that simulate a Microsoft warning.

Once you get into the system, you will be able to access an ad builder that can help you with the creation of the different sized ads. With that ad builder, there is a library of images, static and flash, that you can use. It will take some messing around with to get used to. We’ll create a post or few on this later.

Down the road a bit, unless you are or know someone that is proficient with flash, you can incorporate flash animation with the ad—there are many simple and clean ways to do this in a nice classy way. Animation can draw more people to actually pay attention to your advertisement. And the animation can actually better illustrate the benefits of your product or service.

Finally, you will be able to take advantage of the video function of our platform. Video does not consume the entire ad, it is just “thumbnail” sized, but it does “pre-roll” about 10 seconds of the video over and over to help draw people’s attention to the ad and get them to watch the video. As we all know, video can be a powerful tool of persuasion that creates buyers and loyalty.

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