Thank you for your participation in the blog.

I agree that it can be the most effective method, but I argue that it depends upon the business and the objectives of the campaign.

For example, the other night, I created a bunch of ads for this site. It’ll be interesting to see what happens because my suspicion is that the result will be a lot of clicks, but not a high conversion ratio. So I’d rather pay per website that signs up. However, I may create another set of ads that are more specific to exactly what our business is and does–the result, I suspect will be fewer clicks and a higher conversion ratio. In that case, I’d rather pay for clicks.

Additionally, as a website owner, and therefore getting paid from advertisers on my site, I’d be careful with the objective of the ads on my site so that I can maximize ad revenue. If an advertiser is paying for clicks, but thier ad doesn’t result in mazimizing clicks, then I’d want to be paid differently.

The CPC model is highly used and regarded, however, things are always evolving online. The companies that individually spend the most in online advertising pay per lead, and they will only do business that way.

Just some food for thought.