If you ever want to get your blog read, then you need make sure you are note duplicating other peoples words and ideas into your blog or site. Why? Well Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

Ya so… why is this bad? Well think of it this way. If you are trying to become the biggest and most used Search Engine, what would be your number one goal be? Well for me would to give my users the most relevent results to what they searched for. Now if I looked up a subject and all of the results that came back were the same do you think that people would feel that they are getting the selection that they wanted?

NOPE. So they would leave and go start using some other search tool. Hopefully now you can see why google wont allow duplicate websites and blog entries. They want to become the best. To be the best they need only to show the best results.

So get out there and put your thinking caps on and dont duplicate (steal) content from other peoples sites.
Write your own, be creative.

Technorati Tags: duplicate content, writing your own content

Along with the reporting and tracking technologies that we enjoy with the ExchangeMyAd.com platform, we also have some additional options with the “look and feel” of the ads that are run on the network. Here is a bit of advice…take advantage of them. The ads don’t have to be just basic static ads, though you can do that. At the same time, we really dislike the annoying ones like those that simulate a Microsoft warning.

Once you get into the system, you will be able to access an ad builder that can help you with the creation of the different sized ads. With that ad builder, there is a library of images, static and flash, that you can use. It will take some messing around with to get used to. We’ll create a post or few on this later.

Down the road a bit, unless you are or know someone that is proficient with flash, you can incorporate flash animation with the ad—there are many simple and clean ways to do this in a nice classy way. Animation can draw more people to actually pay attention to your advertisement. And the animation can actually better illustrate the benefits of your product or service.

Finally, you will be able to take advantage of the video function of our platform. Video does not consume the entire ad, it is just “thumbnail” sized, but it does “pre-roll” about 10 seconds of the video over and over to help draw people’s attention to the ad and get them to watch the video. As we all know, video can be a powerful tool of persuasion that creates buyers and loyalty.

Technorati Tags: advertisement, flash animation, persuasion